Polestar built a better car than Tesla; now it needs to build a better brand

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Polestar is a startup in an unusual situation. Polestar has the car. It has the executives. Polestar has factories, partners, and distribution channels. It’s set for success in a way most startups are not. And yet, success is not guaranteed. I fear Polestar is missing a critical aspect of electric vehicles and selling against Tesla. […]

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